The Need

Director of Marketing + Demand Generation, Erin Coate was looking for help with a website RFP process for Oversight.com. They knew they wanted to build on Hubspot, and knew they needed a strong web design + dev partner to align with.

Rather than completing a long arduous RFI / RFP process, Erin reached out to YouShouldTalkTo for help.
 

Web Development

Marketing

Web Design

 
 


YouShouldTalkTo made
4 introductions

that ultimately led to
1 perfect fit


 

The Process

Together, YouShouldTalkTo and Oversight put together a brief/outline, that ultimately led to the development of an RFP. That RFP was then distributed to a curated list of 4 agencies that, on paper, fit every requirement Oversight had asked for.

Hubspot expertise and category experience was paramount. On top of that, during the process, various marketing needs were uncovered. Oversight was interested in a partner that could handle the website work, but also help with marketing and lead generation.
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The Outcome

Erin and Oversight shortlisted 2 of the 4 agencies, and invited them to give a pitch. They wanted to understand how their ideas would translate into a gorgeous and functional new website. They also wanted to understand the marketing capabilities of the agencies for post site production.
"I met Daniel through a networking session in March of 2019. When we (Oversight) started to discuss revamping our website and having the need for SEO/SEM in 2021, I reached out to Daniel for help. He walked me through how to think about the process and helped me with my creative brief. We reviewed the brief together and he immediately made introductions to 4 agencies. The best part was he was a true partner, he kept in touch through the whole process and helped me think through my pros and cons of each. This was the least painful process in vendor selection I have experienced, thanks to YouShouldTalkTo."

- Erin Coate (Director of Marketing + Demand Generation at Oversight.com)