The Need

Demand Generation Manager Katherine Schwartz was searching for the right Account Based Marketing (ABM) Agency partner to support her team and some lofty sales and marketing goals. Katherine wanted to find a partner with strong ABM platform expertise who could educate their team and build out their ABM strategy from the ground up – then execute on it.

After having a few agency convo’s of their own – Stord had NOT found that perfect match. YouShouldTalkTo was able to make several agency introductions which ultimately led to Stord finding their perfect match.
 
 

Account Based Marketing

Lead Gen

Content Development

Demand Gen

 
 
 


A rigorous process involving
5 total agencies

with YouShouldTalkTo making
2 introductions

that ultimately led to
1 perfect fit


 

The Process

During a discovery call, Katherine expressed stress and frustration with some of the agencies they had spoken with. Many said they were ABM agencies but it didn’t feel like that was the case. The ask was simple – Stord wanted to speak with agencies who ONLY did ABM.

Immediately following the call, YouShouldTalkTo introduced Katherine and her team to 2 ABM agencies that appeared to fit all the requirements and would be eager to speak with them.
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The Outcome

Ultimately, Katherine and STORD hired one of the agencies YouShouldTalkTo made an introduction to. The entire process from the introduction call to a signed agreement with an agency took about 2-months.

When asked what stood out the most about the selected agency, Katherine said: 1. Platform expertise 2. Compatibility with the team, 3. Pricing and 4. Location
“YouShouldTalkTo made finding an agency partner easy. We had very specific needs and they introduced us to multiple partners that were a potential fit. Having pre-vetted options from someone I trusted was a huge time savor and gave my team confidence that who we picked would help us reach our goals. 10/10 would use You Should Talk To again!”

– Katherine Schwartz (Demand Generation Manager of STORD)