Finding the Right Agency for Vella™


Vella™ is a female sexual wellness brand that informs, educates, and empowers women. Vella™ was looking for the right social media partner who understood their brand, unique product and was ready to push it even further.


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The Need

Bulbul Hooda, CMO of Vella™, was searching for the right Social Media Agency to support her team. The goal was to find a partner with strong strategy and creative expertise who also understood the vast social media and influencer landscape.

YouShouldTalkTo was able to help with some of the heavy lifting by providing several introductions to pre vetted agency partners.
 
 

Photography

Strategy

Social Media

Content

 
 
 


A rigorous process involving
13 total agencies

with YouShouldTalkTo making
3 introductions

that ultimately led to
1 perfect fit


 

The Process

During a discovery call, Bulbul expressed stress and frustration with some of the agencies they had worked with in the past. A female owned and operated agency team seemed to make the most sense as Vella™ is a female sexual wellness brand that informs, educates, and empowers women. YouShouldTalkTo dove into the deliverables, budget, timing and the type of agency Bulbul was looking for.

Immediately following the call, YouShouldTalkTo introduced Bulbul and her team to 3 agencies that appeared to fit the bill and would be eager to earn her business. From there, a rigorous vetting and pitch process began, involving 13 total agencies.
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The Outcome

Ultimately, Bulbul and Vella™ hired one of the agencies YouShouldTalkTo made an introduction to. The entire process from the introduction call to a signed agreement with an agency took about one month.

When asked what stood out the most about the selected agency, Bulbul said: 1. Adjacent category and brand experience, 2. Rigor of the pitch, 3. Pricing and 4. Team personality.
“Working with Daniel [of YouShouldTalkTo] was a great experience. What was most valuable for me was his immediate understanding of the problem, which is evidence of his experience and expertise. He is intuitive, personable and a terrific listener, and these qualities are what set him to be so successful in his partnerships. I can't wait to share more of my business challenges with him.”

– Bulbul Hooda (CMO of Vella™)